Wholesome Goodness, maker of a nutritionally rich, affordable line of food products, hired Torque to create digital consumer engagement that generated positive interactions and eCommerce store traffic.
Our audience assessment leads to key consumer stakeholder insights about moms, student lifestyle & young professionals. We planned a rich content calendar based on healthy diets for holidays, after school snacks, seasonal trends and other big food occasions and topics.
We also created activation incentives including recipe contests for gluten free and dairy free offers, a Gluten Free Thanksgiving recipe contest and a “Show us your cupboard” photo contest!
Interaction and content publishing is across Pinterest, Facebook, Twitter, Blog and Email for a consistent almost daily delivery and interaction. We activated Facebook via native apps for social commerce, catalog, sign-ups for email and contest, coupons and data capture.
Email response has been twice the industry average, and social media activity jumped 150% within the first month. Food Blogger and Mommy Blogger outreach drew significant response and we've been building engaged relationships with key social media stakeholders and communities.