The Habitat Company
The Habitat Company is a 40-year old real estate company with a deep development and building management portfolio. They’ve become an icon in the industry and have been ever eager to update their image and keep pace with modern marketing. They engaged Torque as their agency of record to support them in this effort.
Part of marketing for the Habitat company required systematizing their core brand and logo assets. Torque updated the logo, giving them a system for consistency and a structure for internal and external communications. Torque then developed global corporate marketing materials as well as individual property promotions and tenant outreach. Communications needs ranged from online marketing to on-site signage and advertising, as well as represent the unique offerings of each of their five lines of business.