Torque used focus group research and social listening to understand the target audience. We developed a strategy to connect with the fashion industry and consumers who would value speed and convenience in maintaining an impeccable wardrobe. In our integrated digital marketing program, we built a highly graphic and rich ecommerce website, ran digital advertising, produced videos to further product education, and managed a robust social media program. We connected with influential fashion bloggers and created an Instagram presence that featured photos we shot to emulate fashion blog photography. In only three months, we significantly grew brand awareness and increased website traffic by over 50%.