River House

River House is a new construction luxury apartment complex in the trendy River Corridor of Milwaukee. With amenities far beyond the standard and a great location, they hoped to attract young business professionals – and needed to establish their brand and raise awareness to do so.

To attract the target audience, Torque gave River House a voice, tone, and look that was sophisticated, smart, and modern. We developed the logo, identity, website, and print collateral to all cohesively create a brand that would make Milwaukee luxury apartment seekers take notice.