NAI Hiffman, one of Chicago’s preeminent property brokers, manages a broad range of real estate, from office and retail space to industrial complexes. They faced the challenge of marketing these diverse properties in a manner that would be cohesive yet still draw distinctions between categories. They engaged Torque, with its extensive experience in real estate marketing, to develop a system and collateral for promoting their wide continuum of properties.
Torque began with a focused evaluation of NAI Hiffman’s existing brand standards and then updated these standards to present a more sophisticated image of the company and its properties. The properties now adhere to a cohesive identity system yet present a fresh expression of each different practice group. In addition to creating a system for adapting their message to different areas of practice, Torque provided NAI Hiffman with advertising direction.