Jarden Life Sciences, IQPC Cold Chain Global Forum 2015
Jarden Life Sciences had been a client of Torque’s for three years, in which time Torque had designed a complete brand launch and conducted ongoing marketing. Torque had also been responsible for their presence at an annual trade show. The next challenge was to make their presence even bigger with greater response from the international thermal packaging community.
Torque developed a highly immersive trade show campaign and booth with projected videos, digital screens and product launch displays. Torque also planned and managed Jarden Life Sciences’ first B2B social media plan, showcasing the company’s thought leadership. Through this, their presence at the show expanded to a global level, before, during, and after the show. The show was the culmination of an extensive integrated marketing program that Torque planned and managed. Their branding, along with interactive signage and large overhead displays gave them a dominant presence at the show. They also incorporated a workbook and other content to accompany their keynote workshop which kicked off their presence at the show. Torque's booth drew more traffic and attention than in any year prior and was an overall huge success.