Hines 303 East Wacker

Challenge 

303 Wacker is a Miesian building sitting astride the river and lakefront in Chicago’s East Loop. Being just off the main business district of downtown Chicago has proven both a blessing and a challenge for the property. In the current down market, recruiting new business tenants has been difficult. Torque was brought on to help position the property and communicate it’s uniqueness.

Solution 

Given the unique location and strikingly clean geometry of the building, Torque mounted a BREATHE campaign for the building, expressing it’s vistas, location, and proximity to the Chicago’s famed water fronts. The iconic building and it’s strict geometry also became a visual theme, and influenced our design system for the materials. Torque developed display galleries, sales presentation environments, collateral and tenant communication programs for the property.