HEARN BMO Plaza
Torque defined a new brand that would help boldly announce the upcoming renovations and have the personality to appeal to a new generation of employee. After conducting research, consideration and exploration, we created a campaign that used expressive, hand-drawn illustrations and energetic language to create buzz for the building and neighborhood. Through a new website, sales collateral, direct mail and email campaign, we gave BMO Plaza a brand that captured the excitement of the building and the opportunity. Only six months after HEARN purchased the building and the new marketing campaign was launched, leasing went up 9%.