Marketing News and Trends

A New Vista

There are so many ways to pay homage to the new condo/hotel/luxury rental The Vista that I find myself a little at a loss for where to start. However, it's always easiest to start with tall. The undulating structure is destined to be the 3rd tallest building in our fair city, reaching 1,191 ft. and 93 floors; it stands head and a few shoulders above the rest. It is also the tallest building built in Chicago since the 2007 recession.

The Most Daring Marketing Trends of 2017

As our favorite credible sources for marketing trends compile their predictions for 2017, we’re sorting through them and deducing some foresight of our own. 2016 brought with it growth in mobile and ecommerce, as well as important trends in marketing automation, mass customization and a renewed focus on the customer. However, even as marketing gets more customer-intimate, it is also getting bigger. We predict that 2017 will bring even more big changes to marketing, including some bold moves.



Safe Data or Risky Creative; Is Your Marketing Strategy Too Safe?

Creative freedom

A common discussion among marketers tends to be the intricate juggle between creative freedom, calculated risks and data-driven research. Whether it’s B2B or B2C, the same conversation seems to surface. The popular mindset tends to veer toward the data end of the spectrum versus the provocative risk-taker. In fact, as a chief marketing officer (CMO), one must deliver these statistical results as proof their tactics are working.  


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