It’s true, email is failing the commercial real estate industry. It’s no wonder, really: email is a chore, and it’s hard to find the time to sort through one’s entire inbox. This is especially true for a busy commercial real estate broker, the kind that only sits down on Saturday morning.
Cook County Hospital is a Chicago icon and one of our most fascinating landmarks. Founded in 1857 as a teaching hospital, the institution revolutionized medicine with innovations such as the country’s first medical internship program and the world’s first blood bank. It even had a starring role in The Fugitive! But international renown can’t stop the wear and tear of time, and the original building was eventually vacated in 2002. It’s been empty ever since—until now.
By Susanne Masi
The McDonald’s near my home was remodeled – with a new image, WiFi connected touch-screen menu, and double drive-thru lanes. Another step in its efforts to compete with more trendy coffee shops, along with offering frappes, macchiatos, mochas, lattes, an advance-order app—even delivery service.
Marketing calls for creative and inventive thinking, new ways of gaining visibility and interest. But the world tires quickly of gimmicks and cleverness, and hungers for real experience and connection.
We see that everywhere in real estate marketing, so we’ve turned our full attention to ways our clients can connect with their communities to create more engaging user experiences with tenants, employees, consumer and others.
In our 25 years of business, we’ve learned a lot. It’s been especially interesting to discover things about ourselves and to learn new ways to do the work we do.
From the days of newspaper ads to the digital age we're in now, media planning and buying has always been a big part of our industry. As digital and print paid advertising continues to change and evolve, marketers are learning how to do both most effectively.
We're learning all the time at Torque. Here are the steps we've compiled from our experience in paid advertising.
1. Defining goals
At Torque, our goal is to delight our clients. This means we strive to deliver exceptional client service and outstanding work. Accomplishing this is a team effort, and means focusing on a few keys things.
Our keys to great client relationships:
In our 25 years of business, we’ve learned a lot. Running an agency requires many things, and a big one is understanding. It’s especially important when it comes to the client relationship, making sure we’re listening to find out exactly what they want and need.
I was recently asked, “What will the next dominant social media platform be?” My answer was somewhat facetious: Video.
2017 marks Torque’s 25th year of business! As we reflect on all that these past 25 years has taught us, we’ll be releasing a few of our top 25 lessons each quarter.