Integrated Marketing

A Historical Landmark, Reimagined

Cook County Hospital is a Chicago icon and one of our most fascinating landmarks. Founded in 1857 as a teaching hospital, the institution revolutionized medicine with innovations such as the country’s first medical internship program and the world’s first blood bank. It even had a starring role in The Fugitive! But international renown can’t stop the wear and tear of time, and the original building was eventually vacated in 2002. It’s been empty ever since—until now.

 

Stone Opens the Window to Art

Marketing calls for creative and inventive thinking, new ways of gaining visibility and interest. But the world tires quickly of gimmicks and cleverness, and hungers for real experience and connection.

We see that everywhere in real estate marketing, so we’ve turned our full attention to ways our clients can connect with their communities to create more engaging user experiences with tenants, employees, consumer and others.

5 Steps to a Successful Paid Advertising Campaign

From the days of newspaper ads to the digital age we're in now, media planning and buying has always been a big part of our industry. As digital and print paid advertising continues to change and evolve, marketers are learning how to do both most effectively.

We're learning all the time at Torque. Here are the steps we've compiled from our experience in paid advertising.

 

1. Defining goals

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