Real estate is a unique industry, and each category (commercial, residential, mixed use, etc.) has its own set of specific requirements. That’s why Torque developed Brand Bedrock®, a proprietary Discovery, Concept, and Marketing Planning development process to go far deeper than the usual property stories that highlight amenities and features with a few slick renderings and animations.
Brand Bedrock is based on an analysis of dozens of aspects of a given property and the surrounding environment, from building amenities to environment, wellness, transit, education and development, entertainment, aesthetic, brand reputation and others.
We use this process to create a solid foundation for all the marketing efforts that follow.
Our Real Estate Marketing and Creative services include:
- Property brand concept, message and marketing program planning
- Digital marketing: display advertising, remarketing, pay-per-click
- Website development and integration with sales and digital marketing for lead generation
- Social media marketing
- Blogging, including expert articles and other content
- Email and direct mail programs
- Sales center design
- Brand space design