Riverside Investment & Development Company: The Main


The Main was a new and exciting luxury residential property being built in Evanston, Illinois. The challenge was to give the property a unique identity, create marketing buzz about the new apartments, and appeal to the target market.

  • Location: 847 Chicago Ave, Evanston, IL
  • Project type: Mixed Use / Condo
  • Developer: Riverside Investment & Development
  • Launch date: October 2017
  • Square footage: 123,512¬†
  • Number of units: 112 residential¬†
  • Financial partner: Wanxiang America Real Estate Group
  • Architect: Grec Architects

Torque took on this challenge by diving into researching the optimal tenant type and finding a way to best appeal to them. Initially, we took on the task of naming the building and then followed up by developing a brand identity, logo, and print pieces. We created a full website - highlighting the apartments and surrounding area by featuring drone footage on the homepage - as well as designed signage to raise brand awareness and encourage people to apply.