Pine Mountain

Challenge 

Jarden Pine Mountain wanted to extend the sales success for retailers carrying its firelog product line.

Through consumer insight research and creative business line matchmaking, Torque helped the company develop an innovative fireplace safety product line that added incremental revenue by meeting consumer needs for fire prevention.

Solution 

The consumer feedback also validated the idea of co-marketing the Pine Mountain Firelog products with another Jarden brand, First Alert. The combined recognition of the two brands was not only a winning strategy in consumer tests, but it struck a cord with Walmart and other big retailers.

Torque went on to craft the messaging, packaging and product benefits, as well as in-store marketing tactics to drive sales.

We launched the products with the advent of winter fireplace usage. We also helped Pine Mountain merchandise all three new Pine Mountain® Fireplace Safety items during fire prevention week. In a matter of half a year since selling in, the new product line has generated almost $5MM in sales.