Holabird & Root

Challenge 

One of Chicago's storied architecture firms, Holabird & Root sought to present its impressive capabilities and portfolio of work online. The firm, which opened its doors in 1880, has a powerful story to tell.

Solution 

Architecture is a very experiential medium. Because of this, Torque and Holabird & Root agreed that the new website had to convey as much of the experience of the firm's work as possible. Our solution involved using large, dramatic photography of Holabird & Root's work on every page of the site. Navigational tools and descriptive copy are kept spare, allowing the imagery to come forward to the fullest.

The site is built to expand to the size of any user's browser, filling the screen with glorious visuals of the firm's work. We even created a tool that makes all of the navigation disappear, providing an unobstructed view of the portfolio. The Chinese version of the site launched shortly after to further support the firm's Asian market. Visit Holabird & Root at holabird.com