Friends of Prentice

Challenge 

Friends of Prentice is the board organization that raises funds for leading edge initiatives that improve the quality of health for women and infants in the immediate community and across the globe. Unsatisfied with their brand's aesthetic and perception they wanted to revamp their main brand identity and key initiative brands.

Solution 

In order to effectively reach, connect, and captivate their targeted audience, rebranding was imperative. A strategy was developed for all four brands and a cohesive brand standard guide was created. With the new approach, new sales collateral was also developed that would identify with women and extend the brand awareness. Additionally, a sophisticated and responsive website was developed that would inform users of Friend of Prentice's mission and the services in which they offer.

Friends of Prentice was happy with their new brand approach and marketing components and proud to take them out into the market place.