444 N. Michigan Ave. / Chicago

Challenge 
444 North Michigan Avenue is a Class A office building located at the south end of Chicago's famed "Magnificent Mile" – with direct access to Chicago's finest hotels, restaurants and shopping. A $13 million renovation of the building marked a relaunch of the space, showcasing a property that takes full advantage of two great neighborhoods
Solution 
Torque was brought on to highlight the unique position of 444 N. Michigan Ave. We engineered a campaign branded "2-sides of the Avenue." The distinct image campaign reached out to the brokerage community with a strong and consistent message of the two highly desirable sides of the building's personality. Despite a highly competitive environment, the building reached 92% occupancy and has become one of the most desirable properties in the area.