Still so many marketers and the brands they work for see social media as another media channel. These marketers are focused on content as well as paid social media, and social media has been overrun with noise, from earnest marketers and spammers of all sorts.
Corporate giveback campaigns during the holidays are more than trending—they're booming. Kudos to Uber for blowing the doors off it with their No Kid Hungry campaign. They began on Dec. 9 with the hope of providing #3MillionMeals for children in need. They shot past the goal in just four days when the Uber Community raised more than 5 million meals.
Digital media's speed and reach have made marketers scramble to send a greater number of messages to an ever broader world - often with a mere push of the send button. It’s miraculous that major initiatives can go out with a click - that is, until you release a mistake.
In the digital world, marketing mistakes have huge reach and impact. We call them security hazards - much like having millions of customer records stolen from a single notebook computer or like a politician’s private email that goes viral.
Digital Transformaion. How far does your company need to go? And why should small digital marketing companies be concerned with digital transformation for their clients? A bit lofty for our usual clients you may ask.
Social media is changing the way marketing works, but in ways not always easily understood.
What’s changing in the world of marketing? Really, what in life and business isn’t being changed by technology? Clearly each and every marketplace is expanding fast, cluttering up buyers’ heads with product options and marketing and ad content.
Social media offers a way get past all of that, to connect to customers. This is how social media interaction works.
People—all of us—will only buy when we feel sufficiently comfortable. We need a level of confidence in the value we think we’ll get.
Brands are a way to associate levels of value that we think products or companies hold for us. This ‘brand perception’ may come from our direct experience or have been communicated through sources we find credible.