I was recently asked, “What will the next dominant social media platform be?” My answer was somewhat facetious: Video.
2017 marks Torque’s 25th year of business! As we reflect on all that these past 25 years has taught us, we’ll be releasing a few of our top 25 lessons each quarter.
By: Sam Chan
Cause marketing is nothing new. When a for-profit business supports a nonprofit, the company mission is about something bigger than itself. Sponsoring a cause is beneficial to both the company and the organization, which is why it’s a concept often-executed. Being viewed as a company who is helping a good cause appeals to customers. And although this noble work ultimately helps the business make money, one would hope that the business sincerely cares about the cause regardless.
We're hiring interns! Calling all of Chicago’s most talented and creative up & coming designers and copywriters! Bring your sea legs and board our internSHIP! We need creatives who aren't afraid to voyage unchartered waters.
Over-priced tacos, hearing-damaging sound, a parade of skinny jeans, flower crowns, and Chuck Taylors - a music festival. Recently, I found myself at one. Along with all these staples, I was keenly aware of something else: Their social media team’s handiwork was evident. From live streaming the event to holding a selfie contest, they had it covered.
Most companies agree that social media marketing is important. What they don’t as easily agree on is how this marketing should be done. "Content marketing" is a hot phrase right now. At the same time, the concept of “social media engagement” is rising in popularity. This trend towards engagement can even be seen in the beginnings of the presidential election this year!
If you are like most companies, you pay for Facebook ads. We’re a little different. Our social media marketing philosophy is about building dialog with specific audience stakeholders and nurturing their buyer’s journey. But, like every other company, it turns out we may have to pay after all! Here’s why:
The marketing concept of the Customer Journey is not new. Many marketers are wise to the benefits of mapping specific customer journeys. In fact, in many ways, the marketing world is experiencing a renewal of customer-focused marketing, propelled by big data and other emerging customer-centric trends.
“When people talk, listen completely. Most people never listen.” ― Ernest Hemingway
Business priority review.
What matters most at your company? Great products? High productivity? Strong culture? All are important, to be sure.