As we put the finishing touches on another corporate space branding project (more to come on that!), we’re reflecting on the category as a whole and why these projects are so powerful for companies.
When a massive new commercial property, something like a global company’s new headquarters, moves into a neighborhood in Chicago, there’s no doubt that area will change.
The first example that comes to mind (probably because it’s Torque’s home) is Fulton Market. Ever since Google moved in, the grit of Fulton Market is chic. Chicago’s meat packing district has followed the same path as New York’s.
Business has always been obsessed with first impressions. Traditional business thought says that when you walk into a prestigious office building, you should experience a grand entrance. True, when you step into a breathtaking lobby, one like The Rookery’s or 311 S Wacker’s atrium, something happens, you feel a sense of awe. But what if that space facilitated something else, something less about the grandiosity of business and more about the individual.
Feel the energy of the West Loop.
We’re right in the middle of rooftop deck season! It seems every great office building in Chicago either has a rooftop deck or has one coming soon.
Being located in the West Loop, the view from our office windows has changed dramatically, even in the last year – the landscape is filled with cranes and alive with workers, pick-up trucks, and hard hats. Fulton Market has been booming since the Great Recession.
A new downtown liquid amenity
As Chicago’s downtown businesses move into summertime, you’d expect people to be looking up at the rooftop decks or out on the street patios. Wrong - the first place that’s drawing attention: The riverfront.
Technology has always been an obsession in commercial real estate. Everywhere we turn, we hear the heated conversation in CRE circles. More bandwidth, redundant power, easier turnstiles, more expedient security, faster elevator systems. The list is endless, the prices soar, everyone has the features and brags on them – but the challenge is finding the most relevant technologies for today, technology that businesses and individuals really value.