It’s true, email is failing the commercial real estate industry. It’s no wonder, really: email is a chore, and it’s hard to find the time to sort through one’s entire inbox. This is especially true for a busy commercial real estate broker, the kind that only sits down on Saturday morning.
There are so many ways to pay homage to the new condo/hotel/luxury rental The Vista that I find myself a little at a loss for where to start. However, it's always easiest to start with tall. The undulating structure is destined to be the 3rd tallest building in our fair city, reaching 1,191 ft. and 93 floors; it stands head and a few shoulders above the rest. It is also the tallest building built in Chicago since the 2007 recession.
Cook County Hospital is a Chicago icon and one of our most fascinating landmarks. Founded in 1857 as a teaching hospital, the institution revolutionized medicine with innovations such as the country’s first medical internship program and the world’s first blood bank. It even had a starring role in The Fugitive! But international renown can’t stop the wear and tear of time, and the original building was eventually vacated in 2002. It’s been empty ever since—until now.
All real estate property can generate revenue and capital for developers and investors. Various types of properties do this in different ways.
THE TRADITIONAL MODEL AND INNOVATIVE PROJECTS
In the traditional model, properties can be successful with the solid basics of listings, broker sales, and advertising. When this is true, developers and investors often don’t see a reason to do more. Good fundamentals can get the job done.
Chicago developer Mark Goodman & Associates is creating something special at 310 N. Sangamon Street in the Fulton Market District. It’s a 12-story office building, but it’s also so much more than that: it’s an innovation in environmental design, a bold step into a greener future, and statement on the current state of architecture that hopes to send a message throughout the industry.
I remember it vividly as something of a formative childhood experience. The news came hard in the year 2009, when they announced that the last construction vehicle was to be sadly removed from the empty lot on the corner of Lake Shore Drive and the Chicago River. They left behind a now infamous hole in the ground that has collected water for the past decade. Due to the Great Recession and a lack of sales, the Chicago Spire was repeatedly postponed and canceled in the following years.
When a historic building is not only preserved, but enhanced to allow it to remain functional and relevant, that is when it is realizing its full potential, adding both beauty and community benefit.
Chicago’s ever-evolving skyline – a series
Marketing calls for creative and inventive thinking, new ways of gaining visibility and interest. But the world tires quickly of gimmicks and cleverness, and hungers for real experience and connection.
We see that everywhere in real estate marketing, so we’ve turned our full attention to ways our clients can connect with their communities to create more engaging user experiences with tenants, employees, consumer and others.