Torque has worked with the DePaul Coleman Center for Entrepreneurship to help communicate their role as a dynamic thought leader, educator and guide for Chicago business owners.
The Coleman Entrepreneurship Center at DePaul University has formally introduced its new suite of educational programs to support owners of mid-market companies, from $5 million to $25 million. The Center continues to support students and startups, but now is putting considerable focus on helping move established business managers to the next level.
Attending this year’s AM&AA conference was an eye-opener. I wasn't a surprise that the M&A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed:
While real estate and the building material segments remain bleak, green building is thriving with vitality and diversity.
The International Green Build Conference took place in Phoenix, Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.
Are you feeling a surge of networking activity during the looming forecasts of financial disaster? It seems networking is up everywhere, people turning to tribal membership organizations, both online and those that meet in person.
Not so many years ago, the more stuff companies made, and the more they advertised, the more they could sell. It was a marketplace that absorbed everything that could be “pushed” out into it. But with the flattening or globalization of the world prices have tumbled, products proliferate and options abound. Mass media has become saturated with advertising, “pushing” this growing mass of products into the marketplace. As a result, mass advertising has become inefficient and expensive.
In a recent conversation, a friend confided that he wished we could simply create the ads and produce the marketing materials without having to worry about all the other program elements and business process needs. There are days when I wish it were that simple, too. And lucky for us, that sentiment runs deep in most marketing and ad firms. In fact, this offers an opportunity to those who do roll up our sleeves and get their hands on the workings of the clients’ business. Those that do will be able to offer significant benefit to their clients — and an advantage for themselves.