It’s true, email is failing the commercial real estate industry. It’s no wonder, really: email is a chore, and it’s hard to find the time to sort through one’s entire inbox. This is especially true for a busy commercial real estate broker, the kind that only sits down on Saturday morning.
What’s The Real Value of a Brand?
It’s not a logo, not a name, not a product – a brand is a perception. It’s how the market sees a business, service, or product offering. A well-defined brand starts with clarity of service, culture, and values. And a strong logo. It’s the visual asset that helps communicate and extend the essence of the brand through various communications and media.
Each new year brings new ideas, new technology, and new ways of thinking – which all lead to new ways to market.
2017’s not quite over yet, but as it’s getting closer to the end, we decided to look to see which of our blog post were the most viewed this past year. What we found was lots of real estate, a guest blogger, reflections on the past 25 years, and a few thoughts on the marketing industry.
Here they are, starting from #10:
In our 25 years of business, we’ve learned a lot. It’s been especially interesting to discover things about ourselves and to learn new ways to do the work we do.
According to some research, email marketing has a median ROI of 122%. That’s huge. It’s been proven over and over again that email is the most effective digital marketing tool.
From the days of newspaper ads to the digital age we're in now, media planning and buying has always been a big part of our industry. As digital and print paid advertising continues to change and evolve, marketers are learning how to do both most effectively.
We're learning all the time at Torque. Here are the steps we've compiled from our experience in paid advertising.
1. Defining goals
In our 25 years of business, we’ve learned a lot. Running an agency requires many things, and a big one is understanding. It’s especially important when it comes to the client relationship, making sure we’re listening to find out exactly what they want and need.
I was recently asked, “What will the next dominant social media platform be?” My answer was somewhat facetious: Video.
“Creative space,” the nickname for open office layouts, is becoming more and more a misnomer, given these spaces have come to represent more than creativity. The modern office without cubicles has come to symbolize a business’ philosophy and corporation’s culture - one that makes a major difference in supporting employees.