Marketing Strategy

Can you measure ROI on a brand?

What’s The Real Value of a Brand?

It’s not a logo, not a name, not a product – a brand is a perception. It’s how the market sees a business, service, or product offering. A well-defined brand starts with clarity of service, culture, and values. And a strong logo. It’s the visual asset that helps communicate and extend the essence of the brand through various communications and media.

5 Steps to a Successful Paid Advertising Campaign

From the days of newspaper ads to the digital age we're in now, media planning and buying has always been a big part of our industry. As digital and print paid advertising continues to change and evolve, marketers are learning how to do both most effectively.

We're learning all the time at Torque. Here are the steps we've compiled from our experience in paid advertising.

 

1. Defining goals

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