Marketing News and Trends

Fierce debate: marketing leadership, redefined

If you read any of the major marketing publications (or come into earshot of marketers in conversation) then you’re likely pretty familiar with issues of the role of marketing coming under scrutiny. But lately, have those topics passed? Is the marketing community on to something new, (Web 2.0, ROI, research??). My observation: the conclusion is far from conclusive. The debate over raising the accountability of marketing is just that: a debate. And sometimes a raging debate, at that.

The City of Chicago DOE's Big Booth at Green Festival 2008

Huge crowds attended Chicago's Green Festival 2008 at Navy Pier on May 16 and 17.

At the show, Torque's first engagement with the City of Chicago's Department of Environment (DOE) was distinguished by the successful delivery of their centerpiece space and booth dedicated to their energy conservation programs. In partnership with WRD Environmental and Terracom Public Relations, Torque delivered a theme that encouraged attendees to "Be Green Save Green." The booth rose 14 feet in the air.

Genuine holiday goodwill made easy

How do you express appreciation for your customers at the year-end holidays? Gift baskets, popcorn buckets, chocolate reindeer: they don’t always make the right statement.

Our colleagues at Heartfelt charities offer an excellent alternative.

They make customized greeting cards, and the proceeds from the sale go to the charity of your choice. The cards achieve two very wholesome outcomes: The first is a healthy contribution to your favorite charity; the second is a meaningful and sincere expression of care and interest to your most valued customers.

Chicago, a sweet epicenter.

Torque has just been awarded the Maurice Lenell Cookie Co. Business (for more about the company). We’re looking forward to the challenge of helping MLC raise their brand awareness, update their Web presence and sell more cookies. Stay tuned to this spot to see how we re-organize, re-position and re-energize the Lenell brand.

In the course of preliminary research as we launch this project, there were a few things that really caught our eye.

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