The forthcoming Chicagoland Chamber Midmarket Forum event is on track for what our economy seems to crying for in unison: let's get things back in gear and SELL STUFF!
Marketing News and Trends
Anyone looking for inspiration to turn slow markets into profitable ones will do well to read Keith McFarland’s latest book Bounce: The Art of Turning Tough Times into Triumph. It’s a business novel, and a particularly successful one in our view. Building on his first book, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, McFarland brings the insights Jim Collins delivered to the world in Good to Great, but specifically focusing on Midmarket companies.
We've been anticipating a fascinating evening on April 29—and the bar just went up: we're thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of "brain sex," the cognitive differences between men and women.
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.
Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Unique Solar Solutions, a solar thermal heating system manufacturer, needed to launch the business and build its brand image in the marketplace. Torque positioned the Company as an industry disruptor, against the high-end (read: expensive) solar photovoltaic market.
Hospitality has been hard hit by the current downturn. But the host must go on, and the hotels that are rethinking their customers and the communities they serve are finding a way forward.
Darla Sinnard, Catering Sales and Convention Services Manager at the Hilton Lisle/Naperville has done just that.
NMH tapped Torque to spread the word about the publication of their complete quality report card on their new website. The online advertising campaign is running on national sites, including WebMD, ABC7 and Yahoo.
Objectives for the campaign are to generate awareness for the quality report card, bring visitors the site, and to establish the site as a resource for future visits. NMH is among the first hospitals to share their quality ratings, and is leading the way in the transparency of information about the quality of health care.
These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus on revolution, Collins calls for a renewed focus on business fundamentals.