Marketing News and Trends

Keith McFarland Brings New Focus to the Midmarket

Anyone looking for inspiration to turn slow markets into profitable ones will do well to read Keith McFarland’s latest book Bounce: The Art of Turning Tough Times into Triumph. It’s a business novel, and a particularly successful one in our view. Building on his first book, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, McFarland brings the insights Jim Collins delivered to the world in Good to Great, but specifically focusing on Midmarket companies.

Put Your Customer at the Center of Your Content Marketing Strategy

Thanks to everyone who attended our thought leadership presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illust

Judith Wright: Do Men and Women Lead Differently?

We've been anticipating a fascinating evening on April 29—and the bar just went up: we're thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of "brain sex," the cognitive differences between men and women.

The New Normal: Strategic Planning In a Time When Past Lessons Don't Teach All

The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.

Navigating the New Normal: Midmarket Companies in the New Economy

Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.

Share the Health: Torque Helps Northwestern Memorial Hospital promote transparency

NMH tapped Torque to spread the word about the publication of their complete quality report card on their new website. The online advertising campaign is running on national sites, including WebMD, ABC7 and Yahoo.

Objectives for the campaign are to generate awareness for the quality report card, bring visitors the site, and to establish the site as a resource for future visits. NMH is among the first hospitals to share their quality ratings, and is leading the way in the transparency of information about the quality of health care.

The Good-to-Great Framework, for Brand Building

These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus on revolution, Collins calls for a renewed focus on business fundamentals.

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