Each new year brings new ideas, new technology, and new ways of thinking – which all lead to new ways to market.
Marketing News and Trends
2017’s not quite over yet, but as it’s getting closer to the end, we decided to look to see which of our blog post were the most viewed this past year. What we found was lots of real estate, a guest blogger, reflections on the past 25 years, and a few thoughts on the marketing industry.
Here they are, starting from #10:
Being located in the West Loop, the view from our office windows has changed dramatically, even in the last year – the landscape is filled with cranes and alive with workers, pick-up trucks, and hard hats. Fulton Market has been booming since the Great Recession.
2017 marks Torque’s 25th year of business! As we reflect on all that these past 25 years has taught us, we’ll be releasing a few of our top 25 lessons each quarter.
As our favorite credible sources for marketing trends compile their predictions for 2017, we’re sorting through them and deducing some foresight of our own. 2016 brought with it growth in mobile and ecommerce, as well as important trends in marketing automation, mass customization and a renewed focus on the customer. However, even as marketing gets more customer-intimate, it is also getting bigger. We predict that 2017 will bring even more big changes to marketing, including some bold moves.
A common discussion among marketers tends to be the intricate juggle between creative freedom, calculated risks and data-driven research. Whether it’s B2B or B2C, the same conversation seems to surface. The popular mindset tends to veer toward the data end of the spectrum versus the provocative risk-taker. In fact, as a chief marketing officer (CMO), one must deliver these statistical results as proof their tactics are working.
We're hiring interns! Calling all of Chicago’s most talented and creative up & coming designers and copywriters! Bring your sea legs and board our internSHIP! We need creatives who aren't afraid to voyage unchartered waters.
I often have the chance to talk to business leaders about their most pressing concerns. I’ve noticed that in these talks, company culture is an often-mentioned topic. This post is inspired by a recent conversation I had with the CMO of a company in a notoriously dull and boring industry.
Since last week, the world is all abuzz about Alibaba, the Chinese Internet giant that listed its American depository shares on the New York Stock Exchange under the symbol “BABA.” Unless you happen to be living under a rock, you know about the China’s answer to Amazon, eBay and Chase Bank all rolled into one, and their $25 Billion biggest IPO ever, dwarfing Facebook’s IPO.