Cause marketing is nothing new. When a for-profit business supports a nonprofit, the company mission is about something bigger than itself. Sponsoring a cause is beneficial to both the company and the organization, which is why it’s a concept often-executed. Being viewed as a company who is helping a good cause appeals to customers. And although this noble work ultimately helps the business make money, one would hope that the business sincerely cares about the cause regardless.
It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday.
Attending this year’s AM&AA conference was an eye-opener. I wasn't a surprise that the M&A community is not conducting business as usual. But the creative thinking about how to jump-start and otherwise stimulate activity was inspiring. Some of the things I observed:
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.
This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The result: planning that has the potential to help organizations to perform their best, to maximize potential revenue, profit, market share, as well as lead to great satisfaction for investors, managers, employees and customers.
The world is verging on the new year, and is celebrating its twelve months of productivity and change. The tradition is to take stock of all that happened, then look forward to set visions for a shimmering future. Of course the big question burning in everybody’s mind is what the heck will next year bring, especially in marketing and branding.