Integrated Marketing

Cause Marketing…How Can You Make a Good Thing Great?

Cause marketing is nothing new. When a for-profit business supports a nonprofit, the company mission is about something bigger than itself. Sponsoring a cause is beneficial to both the company and the organization, which is why it’s a concept often-executed. Being viewed as a company who is helping a good cause appeals to customers. And although this noble work ultimately helps the business make money, one would hope that the business sincerely cares about the cause regardless.

The New Normal: Strategic Planning In a Time When Past Lessons Don't Teach All

The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.

Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity

This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The result: planning that has the potential to help organizations to perform their best, to maximize potential revenue, profit, market share, as well as lead to great satisfaction for investors, managers, employees and customers.


Subscribe to RSS - Integrated Marketing