Integrated Marketing

Stone Opens the Window to Art

Marketing calls for creative and inventive thinking, new ways of gaining visibility and interest. But the world tires quickly of gimmicks and cleverness, and hungers for real experience and connection.

We see that everywhere in real estate marketing, so we’ve turned our full attention to ways our clients can connect with their communities to create more engaging user experiences with tenants, employees, consumer and others.

5 Steps to a Successful Paid Advertising Campaign

From the days of newspaper ads to the digital age we're in now, media planning and buying has always been a big part of our industry. As digital and print paid advertising continues to change and evolve, marketers are learning how to do both most effectively.

We're learning all the time at Torque. Here are the steps we've compiled from our experience in paid advertising.

 

1. Defining goals

The Most Daring Marketing Trends of 2017

As our favorite credible sources for marketing trends compile their predictions for 2017, we’re sorting through them and deducing some foresight of our own. 2016 brought with it growth in mobile and ecommerce, as well as important trends in marketing automation, mass customization and a renewed focus on the customer. However, even as marketing gets more customer-intimate, it is also getting bigger. We predict that 2017 will bring even more big changes to marketing, including some bold moves.

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Safe Data or Risky Creative; Is Your Marketing Strategy Too Safe?

Creative freedom

A common discussion among marketers tends to be the intricate juggle between creative freedom, calculated risks and data-driven research. Whether it’s B2B or B2C, the same conversation seems to surface. The popular mindset tends to veer toward the data end of the spectrum versus the provocative risk-taker. In fact, as a chief marketing officer (CMO), one must deliver these statistical results as proof their tactics are working.  

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