It’s the season for many things: festivity, shopping, and last but not least, connecting with people. The holidays are a time of year when many people acknowledge they want to feel more connected to others. They let their guard down and embrace the messages and experiences that are all around them. And in doing that, they discover a side of themselves they never expected.
The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to adapt their minds and mindsets, to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience.