It’s true, email is failing the commercial real estate industry. It’s no wonder, really: email is a chore, and it’s hard to find the time to sort through one’s entire inbox. This is especially true for a busy commercial real estate broker, the kind that only sits down on Saturday morning.
Cook County Hospital is a Chicago icon and one of our most fascinating landmarks. Founded in 1857 as a teaching hospital, the institution revolutionized medicine with innovations such as the country’s first medical internship program and the world’s first blood bank. It even had a starring role in The Fugitive! But international renown can’t stop the wear and tear of time, and the original building was eventually vacated in 2002. It’s been empty ever since—until now.
It’s not a logo, not a name, not a product – a brand is a perception. It’s how the market sees a business, service, or product offering. A well-defined brand starts with clarity of service, culture, and values. And a strong logo. It’s the visual asset that helps communicate and extend the essence of the brand through various communications and media.
Marketing calls for creative and inventive thinking, new ways of gaining visibility and interest. But the world tires quickly of gimmicks and cleverness, and hungers for real experience and connection.
We see that everywhere in real estate marketing, so we’ve turned our full attention to ways our clients can connect with their communities to create more engaging user experiences with tenants, employees, consumer and others.
2017’s not quite over yet, but as it’s getting closer to the end, we decided to look to see which of our blog post were the most viewed this past year. What we found was lots of real estate, a guest blogger, reflections on the past 25 years, and a few thoughts on the marketing industry.
Here they are, starting from #10:
According to some research, email marketing has a median ROI of 122%. That’s huge. It’s been proven over and over again that email is the most effective digital marketing tool.
In our 25 years of business, we’ve learned a lot. Running an agency requires many things, and a big one is understanding. It’s especially important when it comes to the client relationship, making sure we’re listening to find out exactly what they want and need.
I was recently asked, “What will the next dominant social media platform be?” My answer was somewhat facetious: Video.
2017 marks Torque’s 25th year of business! As we reflect on all that these past 25 years has taught us, we’ll be releasing a few of our top 25 lessons each quarter.
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As our favorite credible sources for marketing trends compile their predictions for 2017, we’re sorting through them and deducing some foresight of our own. 2016 brought with it growth in mobile and ecommerce, as well as important trends in marketing automation, mass customization and a renewed focus on the customer. However, even as marketing gets more customer-intimate, it is also getting bigger. We predict that 2017 will bring even more big changes to marketing, including some bold moves.
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