Content Marketing

Can you measure ROI on a brand?

What’s The Real Value of a Brand?

It’s not a logo, not a name, not a product – a brand is a perception. It’s how the market sees a business, service, or product offering. A well-defined brand starts with clarity of service, culture, and values. And a strong logo. It’s the visual asset that helps communicate and extend the essence of the brand through various communications and media.

Stone Opens the Window to Art

Marketing calls for creative and inventive thinking, new ways of gaining visibility and interest. But the world tires quickly of gimmicks and cleverness, and hungers for real experience and connection.

We see that everywhere in real estate marketing, so we’ve turned our full attention to ways our clients can connect with their communities to create more engaging user experiences with tenants, employees, consumer and others.

The Most Daring Marketing Trends of 2017

As our favorite credible sources for marketing trends compile their predictions for 2017, we’re sorting through them and deducing some foresight of our own. 2016 brought with it growth in mobile and ecommerce, as well as important trends in marketing automation, mass customization and a renewed focus on the customer. However, even as marketing gets more customer-intimate, it is also getting bigger. We predict that 2017 will bring even more big changes to marketing, including some bold moves.

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Safe Data or Risky Creative; Is Your Marketing Strategy Too Safe?

Creative freedom

A common discussion among marketers tends to be the intricate juggle between creative freedom, calculated risks and data-driven research. Whether it’s B2B or B2C, the same conversation seems to surface. The popular mindset tends to veer toward the data end of the spectrum versus the provocative risk-taker. In fact, as a chief marketing officer (CMO), one must deliver these statistical results as proof their tactics are working.  

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