As a digital marketing and social media firm, our attention is consumed by a constant curiosity (and strategic necessity) to observe and learn about economies, markets and human behavior so we can direct the marketing process for our clients.
Marketing is not a controlled research laboratory where “truth” can be isolated and handed over to business executives. It’s also not the domain of random sensational creative concepts. We believe in a humble, curious and thoughtful approach to marketing. Time and resources are limited, and business calls for action, and that action must be specific and focused. These conditions have given rise to agile planning that allows marketing programs and website designs to learn from experience. This propels ideas from creative to innovative.
Our blog is for sharing what we learn from observing people and what we’re discovering in social media and the digital marketplace. Read on and connect with us in social media — let us know what you see!
Great brands emerge from clear purpose and strong organizational culture.
‘Tis the season for forecasts! And I’m pushing “customer focus” to the top of the list.
Culture and Business Style